Executive Summary

Introduction

It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online. If you continue to have doubts, consider that there are now over 1,500 dating apps or websites looking to draw single men and women to global online dating market size product, and to match them with one another.

Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own. This article explores the business of dating: the market size of dating apps in the U.S., the industry’s biggest players, and how these products actually make money (if they even do!)

Online Dating Industry Market Size

According to research firm IBISWorld, dating services in the US will be a $3 billion a year business in 2018, growing since the previous year. Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance. While these numbers are promising, it’s interesting to note that some sources indicate that revenue growth for the industry is projected to slow through 2022. Others, however, predict that revenue is expected to grow 25% by 2020.

Still, it’s a fast-growing industry. According to the Pew Research Center, between 2013 and 2015, online dating usage has tripled among those between the ages of 18 and 24. Beyond its existing users, dating services benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones such as marriage and home purchasing, as well as working longer hours. This is all on top of the growing ubiquitousness of broadband internet and growing acceptance and legitimacy around online dating.

Dating App User Breakdown

While few would be surprised to hear that young adults are active with online dating, they might be when they realize that those in their late 50s and 60s are also quite active. From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%. According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.

So, What Are They Looking For?

There’s been much talk about the impact dating apps have had on perpetuating a “hookup culture” and instant dating sites for herpes positive over a genuine or more serious collection. What do the numbers tell us? In a survey conducted in August 2017 of 6,458 online daters over the age of 16 years old and from 30 countries revealed that 48% of online daters are looking global online dating market size ‘fun’, among other things.

According to MarketWatch, online dating has become the most popular form of dating for homosexuals, and the second most popular way to meet partners for heterosexuals (after meeting through friends).

The Online Dating Industry’s Major Players

An Overview of the Biggest Players

At its simplest, dating apps generally fall into two categories. On one hand, there are websites and apps like Match.com and OkCupid which require users to complete personal essays and personality questionnaires, which are then used for compatibility pairing. On the other hand, services like Tinder, Hinge, and Bumble eschew global online dating market size surveys global online dating market size essays, instead global online dating market size that users link up their other social media accounts (Facebook, Spotify, global online dating market size, Instagram). Apps in this second camp automatically populate users’ profiles. Some might even say that global online dating market size “work to provide a stream of warm bodies as fast as possible.”

Each app has its own competitive advantage or spin on the dating game: With its monthly subscription fee, Match.com attracts people willing to put their money where their mouth is. On the opposite end of the “casual to serious” dating global online dating market size, Tinder pairs potential hookups based on a mere glance and swipe of a photograph, is easy to use, and is user-friendly, generating 1.2 billion profile views and 15 million matches a day. Bumble uses a similar format to Tinder, but with is asian dating site a scam twist: only women can send the first message, meant to cut down on “sleazy” messaging from men. The League is an elite dating app focused on accomplished, ambitious young professionals, and only allows entry to individuals they deem “qualified.”

When it comes to the most popular apps in the US by audience size, Tinder, Plenty of Fish, Match.com and OkCupid lead the pack (respectively). However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), OkCupid, and Bumble are at the top. And, while Tinder is the most popular among 18-29-year-olds, Match.com is most popular for the 30-44 demographic.

Still, when it comes to actual ownership by company, these two models become more blended. The biggest player in the online dating game, the Match Group, dominates 25% of the market share. The second largest competitor is eHarmony, with just under 12%. Users might not realize that Match Group actually global online dating market size 45 brands, including big names such as Match.com, OkCupid, and Tinder, and it IPOed in 2015.

Increased Consolidation and Domination by Large Players

There are two factors that have shifted the landscape towards the giants in the market, the first of which is the huge global online dating market size of Tinder. According to Justin McLeod, CEO of Hinge, “…ultimately, Tinder is the gorilla in the casual end of the spectrum, which is our space. Tinder has the lion’s share. Maybe one or two of these other ones will survive, and be profitable, but the only reason they exist right now is they’re operating off venture capital. Very few of the newer apps will end up lasting. Most of them are gone almost as quickly as they show up.”

The second is the Match Group’s 2015 IPO. Match’s size works to its great benefit since users switch frequently between its sites. With so many dating sites, it can encourage customers to try out its other sites as well. As a quick aside, there’s a controversial history between Whitney Wolfe, founder of Bumble, and Justin Mateen, co-founder of Tinder—making the Match Group’s attempted $450 million acquisition of Bumble that much more contentious.

Overall, it’s a difficult market to break into because of the nature of the product. Dating apps are essentially another form of social media, where a product’s value often hinges on how many people are on it and using it. New sites may have difficulty garnering more users, and, global online dating market size, according to OkCupid’s chief product officer Jimena Almendares, “If you visit a product and there aren’t that many people to see, the likelihood of you coming back is going to decrease rapidly. Even though online dating is growing and it’s a more normal thing than ever, it’s hard for new sites because they can’t get enough global online dating market size This hasn’t stopped niche dating apps from launching like wildfire, including the likes of Gluten Free Singles,Clown Dating, and Bristler (for beard lovers), niche sites experience difficulty building scale and can be difficult to compete with larger sites that offer detailed filtering options.

A Note on Dating website for old people Investment in The Online Dating Industry

It’s perhaps due to this dynamic that the tech and venture capital world has been tepid in its dating app investments. According to PrivCo, while funding was up in 2014, the size of individual rounds is declining. Small amounts of funding are generally not enough for the large marketing budgets that dating apps require for user acquisition. From early 2016 to 2017, early-stage startups only received $7 million in funding.

In addition, though venture capitalists have poured close to $150 million into the industry from early 2010 to 2015, dating startups and VCs can be mismatched from a strategic standpoint. While VCs are notoriously seeking loyal and longer-term users, dating apps tend to attract periodic users without much loyalty and who like to switch between services. On top of that, monetization for dating apps has been slow, with apps wanting to focus first and foremost on the user experience. We will discuss dating app monetization and business model in the next section. It’s worth noting that Tinder, one of the most successful US dating apps, was incubated by giant IAC in 2012 and thus didn’t require VC funding. In addition, the dating giant Match Group is also owned by IAC. San Francisco-based dating app Zoosk had raised more than $60 million in funding since its inception in 2007, but formally withdrew its plans to IPO in 2015, citing “unfavorable market conditions.”

For the dating apps still seeking funding, all hope is not 100% free canadian dating sites. There are some common traits among the ones who have received funding in the last few years. For one, it’s favorable to be based in China. In the last couple years, the largest rounds have been raised by Chinese companies, including $70 global online dating market size in Series D for Tantan, which is similar to Tinder, and Blued, a Chinese version of Grindr, raised a Series D of $100 million. Global online dating market size also seem to prefer apps global online dating market size simplify dating options. Examples include Coffee Meets Bagel, which has raised $11 million matches women with only a few men who have expressed interest in them already.

Facebook Entering the Market

While it might become more difficult for smaller players to succeed, the industry has been abuzz since Facebook announced its foray into online dating. Facebook users will soon be able to elect to create a dating profile on Facebook, and since Facebook has so much data global online dating market size its users, such as mutual friends, dating preferences, and common interests, it claims it should be able to deliver better matches. Users will be able to browse events in their city, but their activity and dating profiles will only be visible to others also utilizing the dating feature. The feature will be free and will span all groups, aiming to make “meaningful connections.” Facebook’s dating service will start testing later in 2018.

Still, Facebook could face some obstacles in building enough separation between the dating service and the legacy social network; some users might not like having both activities live on one app, global online dating market size. And, Facebook has failed many times before, including Snapchat copycat apps Slingshot and Poke, as well as Room, which was meant to be a pseudonymous app that allowed users to create forums about any topic.

How Will This Affect Existing Dating Players?

Facebook’s entry into the dating world took Match Group investors by surprise, believing them to be insulated from competition from Facebook, Amazon, Netflix, and Google (FANG). And, among the Match Group’s many properties, Match.com might be the most vulnerable to Facebook. Match.com charges a monthly fee of $40, while Facebook’s offering will be free of charge. The announcement sent Match’s stock price plummeting 22%. Joey Levin, chief executive of IAC, Match’s parent company, responded to the news with a global online dating market size “Come on in. The water’s warm. Their product could be great for US/Russia relationships.” Amanda Ginsberg, president at Match, noted that Facebook has always actually been competitor since it’s always been another place for people to meet. If Facebook sticks to simply helping people find events and groups to connect at, there may introduction title for dating site be as much overlap between the two services, global online dating market size. On an earnings call post-announcement, Ginsberg also pointed to the fact that only a quarter of Tinder users still rely on the Facebook platform to access the app. At another point, Ginsberg indicated that users might be wary of their privacy with Facebook, pointing out that less than 5% of Match’s revenue while Facebook’s is 98.5%.

Other apps have indicated that they might actually move closer to Facebook. For example, Bumble, founded by a former Tinder executive, said they had already reached out to Facebook regarding how to collaborate. And, “One thing everyone seems to agree on is that Facebook’s effectively endorsing online dating will be a huge legitimization event for the industry,” says Jefferies Internet analyst Brent Thill. According to Amanda Bradford, chief executive of The League, an elite dating app, “Facebook is validating that dating is a high-tech industry with global online dating market size interesting and hard problems to solve. I don’t think Match looks at it that way,” she said.

The Online Global online dating market size Industry Business Model

So, how exactly do dating apps make money while keeping in mind the importance of utility to the user in the space? In general, the business model for dating apps falls into three broad categories: subscription plans and freemium, which utilize advertising and in-app purchasing.

Membership Subscriptions

The subscription model is the oldest model in the dating app sphere, requiring users to pay a fee to use the app for a set period of time (usually a week or a month). The payments are typically recurring. It’s a higher barrier to entry for global online dating market size. The most prominent example of such is Match.com, which charges users $40/month to access the site. These sites are focused on finding people a serious relationship and tend to skew towards an older population who are willing and able to pay. Zoosk, eHarmony, and Chemistry, and Our Time are also paid dating services. Typically, the paid subscriptions are cheaper by the month if the user commits to a longer period of time. For example, eHarmony charges the following: $42.95 for six months, $25.95 for 12 months, and $10.95 for 24 months.

Freemium

The freemium model hinges on the concept where users can sign up and use the basic functionalities of the app for free, while the app generates revenue either via advertising or unlocking enhanced features for a fee. Without a barrier to entry, freemium dating apps often wait to build scale, loyalty, and active users until they introduce paid features. They typically use a combination of both options.

Advertising

In-app advertising is a way for the app to generate shared revenue with advertisers from clicks, views or transactions. Certain apps and the “swipe left or right” mechanism seems particularly suited for native advertising, ads that match the look and feel of the media format that they appear in.

In April 2015, Tinder launched its first ad campaign for Budweiser, where users viewed a Budweiser video within a few swipes. Users could “swipe left” to pass and “swipe right” to like the advertisements, data which was tracked by Tinder for Budweiser. It’s not hard to see why Tinder would pursue this strategy: 50 million users who are very engaged. However, a brand’s approach to this audience must be strategic. For example, when movie Ex Machina was in its promotion phase, the film’s main character “Ava” was introduced to Tinder users as a romantic prospect (in the movie, she’s a robot), global online dating market size. Many users who didn’t catch on to her questions like “What makes you human?’ often global online dating market size what was happening when Ava’s admirers were directed to her Instagram profile, which global online dating market size the movie. The campaign went viral.

However, Facebook has gone on record saying that its dating service will not include ads.

In-App Purchases: Users Upgrade for Enhanced features

Though basic membership is free, users can pay for extra, enhanced features. As of September 2017, Tinder was the highest-grossing app on the app store among Global online dating market size consumers. In the same month, Tinder rolled out their Tinder Gold feature, which, for $4.99 a month, allows users to view others who have “liked” them already before they have to like them back. In its most basic functionality, Tinder only reveals users’ identities once they had both independently matched with each other. The Tinder Gold feature has been added on top of two existing features: the “Tinder Plus” upgrade that ranges from $9.99 to $19.99/month, which allows users to like an unlimited number of people within 12 hours (basic Tinder is capped at 100 likes). Another perk of Tinder Plus its “Passport,” which allows users to adjust their geographical location before even arriving in a new city. It took Tinder about three years since its inception to start monetizing, as it was working to build its user base and loyalty before turning on the monetization engine. About 5% of Tinder users pay for these services.

In second place is female-friendly Bumble, which also only started to monetize in August of 2016. Over 10% of Bumble users put forward $9.99/month for perks such as extra time to decide whether a prospect deserves a message from them. The perks include Rematch, Beeline, and Busybee. BeeLine will automatically match users with people who have already liked their profiles; Rematch keeps expired matches in a user’s queue (Bumble matches expire in 24 hours if no conversation is started), so users can try once more to get their attention; BusyBee gives daters unlimited extensions on the 24-hour time limit for contacting a new match. Bumble uses this in combination with hyperlocal, targeted advertising.

In March of 2017, Coffee Meets Bagel, which raised a $7 million Series B a year later, introduced a $35/month premium membership. This membership includes the following features:

1. Read Receipts: For messages you’ve sent, you can see whether your connection read it and at what time.
2. Activity Reports: Statistics about each user, including the percentage of times they engage in chats with their connections, percentage of time they send the first message, whether they’ve used the app within the past 72 hours, and their average response time.
3. 6,000 Beans: A replenishment of the in-app currency every month. Keep in mind that 3,000 beans cost about $25.

Parting Thoughts

It’s clear that the online dating industry is here to stay. Some say it’s already changed the very fabric of society and could lead to stronger, more diverse marriages. It will be fascinating to see what’s upcoming, especially with Facebook entering the online dating industry—perhaps the death of niche apps, or the death of swiping.

Understanding the basics

Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance.

Bumble uses a similar format to Tinder, but with a twist: only women can send the first message, meant to cut down on “sleazy” messaging from men. It’s the fastest-growing online dating app in the U.S.

Dublin, Dec. 29, 2021 (GLOBE NEWSWIRE) -- The "Online Dating Market Research Report by Services, Product, Age Group, Subscription, and Region - Global Forecast to 2026 - Cumulative Impact of COVID-19" report has been added to ResearchAndMarkets.com's offering.

The Global Online Dating Market size was estimated at USD 2,400.53 million in 2020, is expected to reach USD 2,614.05 million in 2021, and projected to grow at a CAGR of 9.23% reaching USD 4,077.94 million by 2026.

Market Statistics

The report provides market sizing and forecast across five major currencies - USD, EUR GBP, JPY, and AUD. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2019 are considered historical years, 2020 as the base year, 2021 as the estimated year, and years from 2022 to 2026 are considered the forecast period.

Market Segmentation & Coverage

This research report categorizes the Online Dating to forecast the revenues and analyze the trends in each of the following sub-markets:

• Based on Services, the market was studied across General Online Dating Services, Merging Online Dating Services, Niche Online Dating Services, and Relationship Services.
• Based on Product, the market was studied across Apps and Website.
• Based on Age Group, the market was studied across 18 to 24 Years, 25 to 34 Years, 35 to 44 Years, 45 to 54 Years, and 55 to 64 Years.
• Based on Subscription, the market was studied across Global online dating market size Online Dating Services and Paid Online Dating Services.
• Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. The Europe, Middle East & Africa is further studied across France, Germany, global online dating market size, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Competitive Strategic Window

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for global online dating market size growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Online Dating Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Company Usability Profiles

The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Global online dating market size Dating Market, including Badoo, Coffee Meets Bagel, Eharmony, Inc, EliteMate.com LLC, Grindr LLC, global online dating market size, Happn SAS, Love Group Global Ltd., Match, Match Group, Inc., OK Cupid, Plenty of Fish, Spark Networks SE, Spice of Life, Tastebuds Media Ltd, The Bumble Group, The Meet Group Inc., global online dating market size, Tinder, and Zoosk, Inc.

The report global online dating market size insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Global Online Dating Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Online Dating Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Online Dating Market?
4. What is the competitive strategic window for opportunities in the Global Online Dating Market?
5. What are the technology trends and regulatory frameworks in the Global Online Dating Market?
6. What is the market share of the leading vendors in the Global Online Dating Market?
7. What modes and strategic moves are considered suitable for entering the Global Online Dating Market?

Key Topics Covered:

1. Preface

2, global online dating market size. Research Methodology

3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Cumulative Impact of COVID-19

5. Market Dynamics
5.1. Dating good girls yahoo. Drivers
5.2.1. Growth in internet penetration and number of smartphone users
5.2.2. Rising number of dating apps and acceptance among users
5.2.3. Large scale young population across the world
5.3. Restraints
5.3.1. Reluctance to acceptance and trust issues among some population
5.4. Opportunities
5.4.1. Millennials inclination towards attractive social networking sites
5.4.2. Cultural shift for dating and marriage patterns
5.5. Challenges
5.5.1. Rising number of scams and frauds

6. Online Dating Market, by Services
6.1. Introduction
6.2. General Online Dating Services
6.3. Merging Online Dating Services
6.4. Niche Online Dating Services
6.5. Relationship Services

7. Online Dating Market, by Product
7.1. Introduction
7.2. Apps
7.3. Website

8. Online Dating Market, by Age Group
8.1. Introduction
8.2. 18 to 24 Years
8.3. 25 to 34 Years
8.4. 35 to 44 Years
8.5. 45 to 54 Years
8.6. 55 to 64 Years

9. Online Dating Market, by Subscription
9.1. Introduction
9.2. Non-Paid Online Dating Services
9.3. Paid Online Dating Services

10. Americas Online Dating Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Online Dating Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand

12. Europe, Middle East & Africa Online Dating Market
12.1. Introduction
12.2. France
12.3. Germany
12.4. Italy
12.5. Netherlands
12.6. Qatar
12.7. Russia
12.8. Saudi Arabia
12.9. South Africa
12.10. Spain
12.11. United Arab Emirates
12.12. United Kingdom

13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.1.1. Quadrants
13.1.2. Business Strategy
13.1.3. Product Satisfaction
13.2. Market Ranking Analysis
13.3. Market Share Analysis, by Key Player
13.4. Competitive Scenario
13.4.1. Merger & Acquisition
13.4.2. Agreement, Collaboration, & Partnership
13.4.3. New Product Launch & Enhancement
13.4.4. Investment & Funding
13.4.5. Award, Recognition, us dating app Expansion

14. Company Usability Profiles
14.1. Global online dating market size. Coffee Meets Bagel
14.3, global online dating market size. Eharmony, Inc.
14.4. EliteMate.com LLC
14.5. Grindr LLC
14.6. Happn SAS
14.7. Love Group Global Ltd.
14.8. Match
14.9. Match Group, Inc.
14.10. OK Cupid
14.11. Plenty of Fish
14.12. Spark Networks SE
14.13. Spice of Life
14.14. Tastebuds Media Ltd.
14.15. The Bumble Group
14.16. The Meet Group Inc.
14.17. Tinder
14.18. Zoosk, Inc.

15. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/eff0u

Contact Data

Contact

1. Global Dating Services Market Market By Region, From 2022 - 2027 ( USD Billion )
2. Global Dating Services Market Market By Type, From 2022 - 2027 ( USD Billion )
3. Global Online Market By Region, From 2022 - 2027 ( USD Billion )
4. Global Traditional Market By Region, From 2022 - 2027 ( USD Billion )
5. Global Dating Services Market Market By Service, From 2022 - 2027 ( USD Billion )
6. Global Matchmaking Market By Region, From 2022 - 2027 ( USD Billion )
7. Global Social Dating Market By Region, From 2022 - 2027 ( USD Billion )
8. Global Adult Dating Market By Region, From 2022 - 2027 ( USD Billion )
9. Global Niche Dating Market By Region, From 2022 - 2027 ( USD Billion )
10. Global Dating Services Market Market By Demographics, From 2022 - 2027 ( USD Billion )
11. Global Generation X Market By Region, From 2022 - 2027 ( USD Billion )
12. Global Adult Market By Region, From 2022 - 2027 ( USD Billion )

DUBLIN, Dec. 29, 2021 /PRNewswire/ -- The "Online Dating Market Research Report by Services, Product, Age Group, Subscription, and Region - Global Forecast to 2026 - Cumulative Impact of COVID-19" report has been added to ResearchAndMarkets.com's offering.

The Global Online Dating Market size was estimated at USD 2,400.53 million in 2020, is expected to reach USD 2,614.05 million in 2021, and projected to grow at a CAGR of 9.23% reaching USD 4,077.94 million by 2026.

Market Statistics
The report provides market sizing and forecast across five major currencies - USD, EUR GBP, JPY, and AUD. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2019 are considered historical years, 2020 as the base year, 2021 as the estimated year, and global online dating market size from 2022 to 2026 are considered the forecast period.

Market Segmentation & Coverage
This research report categorizes the Online Dating to forecast the revenues and analyze the trends in each of the following sub-markets:

• Based on Services, the market was studied across General Online Dating Services, Merging Online Dating Services, Niche Online Dating Services, and Relationship Services.

• Based on Product, the market was studied across Apps and Website.

• Based on Age Group, the market was studied across 18 to 24 Years, 25 to 34 Years, 35 to 44 Years, 45 to 54 Years, and 55 to 64 Years.

• Based on Subscription, the market was studied across Non-Paid Online Dating Services and Paid Online Dating Services.

• Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, global online dating market size, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, global online dating market size, Singapore, South Korea, Taiwan, and Thailand. The Europe, Middle East & Africa is further studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Cumulative Impact of COVID-19
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. The analyst's ongoing research amplifies their research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, global online dating market size, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Competitive Strategic Window
The Competitive Strategic Window analyses the competitive landscape in global online dating market size of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Online Dating Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea movie sixties girls dating boys california the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario
The Competitive Scenario provides an outlook analysis of the various business global online dating market size strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario global online dating market size press releases or news of the companies categorized global online dating market size Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor's strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Online Dating Market, including Badoo, Coffee Meets Bagel, Eharmony, Inc, EliteMate.com LLC, Grindr LLC, Happn SAS, Love Group Global Ltd., Match, Match Group, Inc., OK Cupid, Plenty of Fish, Spark Networks SE, Spice of Life, Tastebuds Media Ltd, The Bumble Group, The Meet Group Inc., Tinder, and Zoosk, Inc.

The report provides insights on the following pointers:1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3, global online dating market size. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:1. What is the market size and forecast of the Global Online Dating Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Online Dating Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Online Dating Market?
4. What is the competitive strategic window for opportunities in the Global Online Dating Market?
5. What are the technology trends and regulatory frameworks in the Global Online Dating Market?
6. What is the market share of the leading vendors in the Global Online Dating Market?
7. What modes and strategic moves are considered suitable for entering the Global Online Dating Market?


Key Global online dating market size Covered:

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary
3.1. Introduction

4. Market Overview
4.1. Introduction
4.2. Cumulative Impact of COVID-19

5. Market Dynamics
5.1. Introduction
5.2. Drivers
5.2.1. Growth in internet penetration and number of smartphone users
5.2.2, global online dating market size. Rising number of dating apps and acceptance among users
5.2.3. Large scale young population across the world
5.3. Restraints
5.3.1. Reluctance to acceptance and trust issues among some population
5.4. Opportunities
5.4.1. Millennials inclination towards attractive social networking sites
5.4.2. Cultural shift for dating and marriage patterns
5.5. Challenges
5.5.1. Rising number of scams and frauds

6. Online Dating Market, by Services
6.1. Introduction
6.2. General Online Dating Services
6.3. Merging Online Dating Services
6.4. Niche Online Dating Services
6.5. Relationship Services

7. Online Dating Market, by Product
7.1. Introduction
7.2. Apps
7.3. Website

8. Online Dating Market, by Age Group
8.1. Introduction
8.2. 18 to 24 Years
8.3. 25 to 34 Years
8.4. 35 to 44 Years
8.5. 45 to 54 Years
8.6. 55 to 64 Years

9. Online Dating Market, by Subscription
9.1. Introduction
9.2. Non-Paid Online Dating Services
9.3. Paid Online Dating Services

10. Americas Online Dating Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Online Dating Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand

12. Europe, Middle East & Africa Online Dating Market
12.1. Introduction
12.2, global online dating market size. France
12.3. Germany
12.4. Italy
12.5. Netherlands
12.6. Qatar
12.7. Russia
12.8. Saudi Arabia
12.9. South Africa
12.10. Spain
12.11. United Arab Emirates
12.12. United Kingdom

13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.1.1. Quadrants
13.1.2, global online dating market size. Business Strategy
13.1.3. Product Satisfaction
13.2. Market Ranking Analysis
13.3. Market Share Analysis, by Key Player
13.4. Competitive Scenario
13.4.1. Merger & Acquisition
13.4.2. Agreement, Collaboration, & Partnership
13.4.3. New Product Launch & Enhancement
13.4.4. Investment & Funding
13.4.5. Award, Recognition, & Expansion

14. Company Usability Profiles
14.1. Badoo
14.2. Coffee Meets Bagel
14.3. Eharmony, Inc.
14.4. EliteMate.com LLC
14.5. Grindr LLC
14.6. Happn SAS
14.7. Love Group Global Ltd.
14.8. Match
14.9. Match Group, Inc.
14.10. OK Cupid
14.11. Plenty of Fish
14.12. Spark Networks SE
14.13. Spice of Life
14.14. Tastebuds Media Ltd.
14.15. The Bumble Group
14.16. The Meet Group Inc.
14.17. Tinder
14.18, global online dating market size. Zoosk, Inc.

15. Appendix
15.1. Discussion Guide
15.2. License & Pricing

List of Figures
Figure 1. Global Online Dating Market Size, 2020 vs 2026 (USD Million)
Figure 2. Global Online Dating Market Size, 2018-2026 (USD Million)
Figure 3. Global Online Dating Market: Market Dynamics
Figure 4. Global Online Dating Market Size, by Services, 2020 vs 2026 (%)
Figure 5. Global Online Dating Market Size, by Services, 2020 vs 2026 (USD Million)
Figure 6. Competitive Strategic Window for Global Online Dating Market Size, by Services, 2026
Figure 7. Global Online Dating Market Size, by General Online Dating Services, 2018-2026 (USD Million)
Figure 8, global online dating market size. Global Online Dating Market Size, by General Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 9. Global Online Dating Market Size, by Merging Online Dating Services, 2018-2026 (USD Million)
Figure 10. Global Online Dating Market Size, by Merging Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 11. Global Online Dating Market Size, by Niche Online Dating Services, 2018-2026 (USD Million)
Figure 12. Global Online Dating Market Size, by Niche Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 13. Global Online Dating Market Size, by Relationship Services, 2018-2026 (USD Million)
Figure 14. Global Online Dating Market Size, by Relationship Services, by Region, 2020 vs 2026 (USD Million)
Figure 15. Global Online Dating Market Size, by Product, 2020 vs 2026 (%)
Figure 16. Global Online Dating Market Size, by Product, 2020 vs 2026 (USD Million)
Figure 17. Competitive Strategic Window for Global Online Dating Market Size, by Product, 2026
Figure 18. Global Online Dating Market Size, by Apps, 2018-2026 (USD Million)
Figure 19. Global Online Dating Market Size, by Apps, by Region, 2020 vs 2026 (USD Million)
Figure 20. Global Online Dating Market Size, by Website, 2018-2026 (USD Million)
Figure 21. Global Online Dating Market Size, by Website, by Region, 2020 vs 2026 (USD Million)
Figure 22. Global Online Dating Market Size, by Age Group, 2020 vs 2026 (%)
Figure 23, global online dating market size. Global Online Dating Market Size, by Age Group, 2020 vs 2026 (USD Million)
Figure 24. Competitive Strategic Window for Global Online Dating Market Size, by Age Group, 2026
Figure 25. Global Online Dating Market Size, by 18 to 24 Years, 2018-2026 (USD Million)
Figure 26. Global Online Dating Market Size, by 18 to 24 Years, by Region, 2020 vs 2026 (USD Million)
Figure 27. Global Online Dating Market Size, by 25 to 34 Years, 2018-2026 (USD Million)
Figure 28. Global Online Dating Market Size, by 25 to 34 Years, by Region, 2020 vs 2026 (USD Million)
Figure 29. Global Online Dating Market Size, by 35 to 44 Years, 2018-2026 (USD Million)
Figure 30. Global Online Dating Market Size, by 35 to 44 Years, by Region, 2020 vs 2026 (USD Million)
Figure 31. Global Online Dating Market Size, by 45 to 54 Years, 2018-2026 (USD Million)
Figure 32. Global Online Dating Market Size, by 45 to 54 Years, global online dating market size, by Region, 2020 vs 2026 (USD Million)
Figure 33. Global Online Dating Market Size, by 55 to 64 Years, 2018-2026 (USD Million)
Figure 34. Global Online Dating Market Size, by 55 to 64 Years, by Region, 2020 vs 2026 (USD Million)
Figure 35. Global Online Dating Market Size, by Subscription, 2020 vs 2026 (%)
Figure 36. Global Online Dating Market Size, by Subscription, 2020 vs 2026 (USD Million)
Figure 37. Competitive Strategic Window for Global Online Dating Market Size, by Subscription, 2026
Figure 38. Global Online Dating Market Size, by Non-Paid Online Dating Services, 2018-2026 (USD Million)
Figure 39. Global Online Dating Market Size, by Non-Paid Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 40. Global Online Dating Market Size, by Paid Online Dating Services, 2018-2026 (USD Million)
Figure 41. Global Online Dating Market Size, by Paid Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 42. Americas Online Dating Market Size, 2018-2026 (USD Million)
Figure 43. Argentina Online Dating Market Size, 2018-2026 (USD Million)
Figure 44. Brazil Online Dating Market Size, 2018-2026 (USD Million)
Figure 45. Canada Online Dating Market Size, 2018-2026 (USD Million)
Figure 46. Mexico Online Dating Market Size, 2018-2026 (USD Million)
Figure 47. United States Online Dating Market Size, 2018-2026 (USD Million)
Figure 48. Asia-Pacific Online Dating Market Size, 2018-2026 (USD Million)
Figure 49. Australia Online Dating Market Size, 2018-2026 (USD Million)
Figure 50. China Online Dating Market Size, 2018-2026 (USD Million)
Figure 51. India Online Dating Market Size, 2018-2026 (USD Million)
Figure 52. Indonesia Online Dating Market Size, 2018-2026 (USD Million)
Figure 53. Japan Online Dating Market Size, 2018-2026 (USD Million)
Figure 54. Malaysia Online Dating Market Size, 2018-2026 (USD Million)
Figure 55. Philippines Online Dating Market Size, 2018-2026 (USD Million)
Figure 56, global online dating market size. Singapore Online Dating Market Size, 2018-2026 (USD Million)
Figure 57. South Korea Online Dating Market Size, 2018-2026 (USD Million)
Figure 58. Taiwan Online Dating Market Size, 2018-2026 (USD Million)
Figure 59. Thailand Online Dating Market Size, 2018-2026 (USD Million)
Figure 60. Europe, Middle East & Africa Online Dating Market Size, 2018-2026 (USD Million)
Figure 61. France Online Dating Market Size, 2018-2026 (USD Million)
Figure 62. Germany Online Dating Market Size, 2018-2026 (USD Million)
Figure 63, global online dating market size. Italy Online Dating Market Size, 2018-2026 (USD Million)
Figure 64. Netherlands Online Dating Market South asian dating app, 2018-2026 (USD Million)
Figure 65. Qatar Online Dating Market Size, 2018-2026 (USD Million)
Figure 66. Russia Online Dating Market Size, 2018-2026 (USD Million)
Figure 67. Saudi Arabia Online Dating Market Size, 2018-2026 (USD Million)
Figure 68. South Africa Online Dating Market Size, 2018-2026 (USD Million)
Figure 69. Spain Online Dating Market Size, 2018-2026 (USD Million)
Figure 70. United Arab Emirates Online Dating Market Size, 2018-2026 (USD Million)
Figure 71. United Kingdom Online Dating Market Size, 2018-2026 (USD Million)
Figure 72. Global Online Dating Market: FPNV Positioning Matrix
Figure 73. Global Global online dating market size Dating Market: Share, by Key Player, 2020
Figure 74. Competitive Scenario Analysis in Global Online Dating Market, by Type

List of Tables
Table 1. Global Online Dating Market: Market Segmentation & Coverage
Table 2. United States Dollar Exchange Rate, 2016-2020
Table 3. Global Online Dating Market Size, 2018-2026 (USD Million)
Table 4. Global Online Dating Market Size, by Services, 2018-2026 (USD Million)
Table 5. Global Online Dating Market Size, by General Online Dating Services, by Region, 2018-2026 (USD Million)
Table 6. Global Online Dating Market Size, by Merging Online Dating Services, by Region, 2018-2026 (USD Million)
Table 7. Global Online Dating Market Size, by Niche Online Dating Services, by Region, 2018-2026 (USD Million)
Table 8. Global Online Dating Market Size, by Relationship Services, by Region, 2018-2026 (USD Million)
Table 9. Global Online Dating Market Size, by Product, 2018-2026 (USD Million)
Table 10. Global Online Dating Market Size, by Apps, by Region, 2018-2026 (USD Million)
Table 11. Global Online Dating Market Size, by Website, by Region, 2018-2026 (USD Million)
Table 12. Global Online Dating Market Size, by Age Group, 2018-2026 (USD Million)
Table 13. Online dating advice for senior men Online Dating Market Size, by 18 to 24 Years, by Region, 2018-2026 (USD Million)
Table 14. Global Online Dating Market Size, by 25 to 34 Years, by Region, 2018-2026 (USD Million)
Table 15. Global Online Dating Market Size, by 35 to 44 Years, by Region, 2018-2026 (USD Million)
Table 16. Global Online Dating Market Size, by 45 to 54 Years, global online dating market size, by Region, 2018-2026 (USD Million)
Table 17. Global Online Dating Market Size, by 55 to 64 Years, by Region, 2018-2026 (USD Million)
Table 18. Global Online Dating Market Size, by Subscription, 2018-2026 (USD Million)
Table 19. Global Online Dating Market Size, by Non-Paid Online Dating Services, by Region, 2018-2026 (USD Million)
Table 20. Global Online Dating Market Size, by Paid Online Dating Services, by Region, 2018-2026 (USD Million)
Table 21. Americas Online Dating Market Size, 2018-2026 (USD Million)
Table 22. Argentina Online Dating Market Size, 2018-2026 (USD Million)
Table 23. Brazil Online Dating Market Size, 2018-2026 (USD Million)
Table 24. Canada Online Dating Market Size, 2018-2026 (USD Million)
Table 25. Mexico Online Dating Market Size, 2018-2026 (USD Million)
Table 26. United States Online Dating Market Size, 2018-2026 (USD Million)
Table 27. Asia-Pacific Online Dating Market Global online dating market size, 2018-2026 (USD Million)
Table 28. Australia Online Dating Market Size, 2018-2026 (USD Million)
Table 29. China Online Dating Market Size, 2018-2026 (USD Million)
Table global online dating market size. India Online Dating Market Size, 2018-2026 (USD Million)
Table 31, global online dating market size. Indonesia Online Dating Market Size, 2018-2026 (USD Million)
Table 32. Japan Online Dating Market Size, 2018-2026 (USD Million)
Table 33. Malaysia Online Dating Market Size, 2018-2026 (USD Million)
Table 34. Philippines Online Dating Market Size, 2018-2026 (USD Million)
Table 35. Singapore Online Dating Market Size, 2018-2026 (USD Million)
Table 36. South Korea Online Dating Market Size, 2018-2026 (USD Million)
Table 37. Taiwan Online Dating Momo dating site for pc Size, 2018-2026 (USD Million)
Table 38. Thailand Online Dating Market Size, 2018-2026 (USD Million)
Table 39. Europe, Middle East & Africa Online Dating Market Size, 2018-2026 (USD Million)
Table 40. France Online Dating Market Size, 2018-2026 (USD Million)
Table 41. Germany Online Dating Market Size, 2018-2026 (USD Million)
Table 42. Italy Online Dating Market Size, 2018-2026 (USD Million)
Table 43, global online dating market size. Netherlands Online Dating Market Size, 2018-2026 (USD Million)
Table 44. Qatar Online Dating Market Size, 2018-2026 (USD Million)
Table 45. Russia Online Dating Market Size, 2018-2026 (USD Million)
Table 46. Saudi Arabia Online Dating Market Size, 2018-2026 (USD Million)
Table 47. South Africa Online Dating Market Size, 2018-2026 (USD Million)
Table 48. Spain Online Dating Market Size, 2018-2026 (USD Million)
Table 49. United Arab Emirates Online Dating Market Size, 2018-2026 (USD Million)
Table 50. United Kingdom Online Dating Market Size, 2018-2026 (USD Million)
Table 51. Global Online Dating Market: Scores
Table 52. Global Online Dating Market: Business Strategy
Table 53. Global Online Dating Market: Product Satisfaction
Table 54. Global Online Dating Market: Ranking
Table 55. Global Online Dating Market: Share, by Key Player, 2020
Table 56. Global Online Dating Market: Merger & Acquisition
Table 57. Global Online Dating Market: Agreement, Collaboration & Partnership
Table 58. Global Online Dating Market: New Product Launch & Enhancement
Table 59. Global Online Dating Market: Investment & Funding
Table 60. Global Online Dating Market: Award, Recognition & Expansion
Table 61. Global Online Dating Market: License & Pricing


Companies Mentioned

• Badoo

• Coffee Meets Bagel

• Eharmony, Inc

• EliteMate.com LLC

• Grindr LLC

• Happn SAS

• Love Group Global Ltd.

• Match

• Match Group, Inc.

• OK Cupid

• Plenty of Fish

• Spark Networks SE

• Spice of Life

• Tastebuds Media Ltd

• The Bumble Group

• The Meet Group Inc.

• Tinder

• Zoosk, Inc.

For more information about this report visit https://www.researchandmarkets.com/r/hd18ki

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Executive Summary

Introduction

It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online. If you continue to have doubts, consider that there are now over 1,500 dating apps or websites looking to draw single men and women to their product, and to match them with one another.

Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own. This article explores the business of dating: the market size of dating apps in the U.S., the industry’s biggest players, and how these products actually make money (if they even do!)

Online Dating Industry Market Size

According to research firm IBISWorld, dating services in the US will be a $3 billion a year business in 2018, growing since the previous year. Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance. While these numbers are promising, it’s interesting to note that some sources indicate that revenue growth for the industry is projected to slow through 2022. Others, however, predict that revenue is expected to grow 25% by 2020.

Still, it’s a fast-growing industry. According to the Pew Research Center, between 2013 and 2015, online dating usage has tripled among those between the ages of 18 and 24. Beyond its existing users, dating services benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones such as marriage and home purchasing, as well as working longer hours. This is all on top of the growing ubiquitousness of broadband internet and growing acceptance and legitimacy around online dating.

Dating App User Breakdown

While few would be surprised to hear that young adults are active with online dating, they might be when they realize that those in their late 50s and 60s are also quite active. From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%. According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.

So, What Are They Looking For?

There’s been much talk about the impact dating apps have had on perpetuating a “hookup culture” and instant gratification over a genuine or more serious collection. What do the numbers tell us? In a survey conducted in August 2017 of 6,458 online daters over the age of 16 years old and from 30 countries revealed that 48% of online daters are looking “for ‘fun’, among other things.

According to MarketWatch, online dating has become the most popular form of dating for homosexuals, and the second most popular way to meet partners for heterosexuals (after meeting through friends).

The Online Dating Industry’s Major Players

An Overview of the Biggest Players

At its simplest, dating apps generally fall into two categories. On one hand, there are websites and apps like Match.com and OkCupid which require users to complete personal essays and personality questionnaires, which are then used for compatibility pairing. On the other hand, services like Tinder, Hinge, and Bumble eschew these surveys and essays, instead requiring that users link up their other social media accounts (Facebook, Spotify, Instagram). Apps in this second camp automatically populate users’ profiles. Some might even say that they “work to provide a stream of warm bodies as fast as possible.”

Each app has its own competitive advantage or spin on the dating game: With its monthly subscription fee, Match.com attracts people willing to put their money where their mouth is. On the opposite end of the “casual to serious” dating spectrum, Tinder pairs potential hookups based on a mere glance and swipe of a photograph, is easy to use, and is user-friendly, generating 1.2 billion profile views and 15 million matches a day. Bumble uses a similar format to Tinder, but with a twist: only women can send the first message, meant to cut down on “sleazy” messaging from men. The League is an elite dating app focused on accomplished, ambitious young professionals, and only allows entry to individuals they deem “qualified.”

When it comes to the most popular apps in the US by audience size, Tinder, Plenty of Fish, Match.com and OkCupid lead the pack (respectively). However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), OkCupid, and Bumble are at the top. And, while Tinder is the most popular among 18-29-year-olds, Match.com is most popular for the 30-44 demographic.

Still, when it comes to actual ownership by company, these two models become more blended. The biggest player in the online dating game, the Match Group, dominates 25% of the market share. The second largest competitor is eHarmony, with just under 12%. Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, OkCupid, and Tinder, and it IPOed in 2015.

Increased Consolidation and Domination by Large Players

There are two factors that have shifted the landscape towards the giants in the market, the first of which is the huge success of Tinder. According to Justin McLeod, CEO of Hinge, “…ultimately, Tinder is the gorilla in the casual end of the spectrum, which is our space. Tinder has the lion’s share. Maybe one or two of these other ones will survive, and be profitable, but the only reason they exist right now is they’re operating off venture capital. Very few of the newer apps will end up lasting. Most of them are gone almost as quickly as they show up.”

The second is the Match Group’s 2015 IPO. Match’s size works to its great benefit since users switch frequently between its sites. With so many dating sites, it can encourage customers to try out its other sites as well. As a quick aside, there’s a controversial history between Whitney Wolfe, founder of Bumble, and Justin Mateen, co-founder of Tinder—making the Match Group’s attempted $450 million acquisition of Bumble that much more contentious.

Overall, it’s a difficult market to break into because of the nature of the product. Dating apps are essentially another form of social media, where a product’s value often hinges on how many people are on it and using it. New sites may have difficulty garnering more users, and, according to OkCupid’s chief product officer Jimena Almendares, “If you visit a product and there aren’t that many people to see, the likelihood of you coming back is going to decrease rapidly. Even though online dating is growing and it’s a more normal thing than ever, it’s hard for new sites because they can’t get enough people.” This hasn’t stopped niche dating apps from launching like wildfire, including the likes of Gluten Free Singles,Clown Dating, and Bristler (for beard lovers), niche sites experience difficulty building scale and can be difficult to compete with larger sites that offer detailed filtering options.

A Note on VC Investment in The Online Dating Industry

It’s perhaps due to this dynamic that the tech and venture capital world has been tepid in its dating app investments. According to PrivCo, while funding was up in 2014, the size of individual rounds is declining. Small amounts of funding are generally not enough for the large marketing budgets that dating apps require for user acquisition. From early 2016 to 2017, early-stage startups only received $7 million in funding.

In addition, though venture capitalists have poured close to $150 million into the industry from early 2010 to 2015, dating startups and VCs can be mismatched from a strategic standpoint. While VCs are notoriously seeking loyal and longer-term users, dating apps tend to attract periodic users without much loyalty and who like to switch between services. On top of that, monetization for dating apps has been slow, with apps wanting to focus first and foremost on the user experience. We will discuss dating app monetization and business model in the next section. It’s worth noting that Tinder, one of the most successful US dating apps, was incubated by giant IAC in 2012 and thus didn’t require VC funding. In addition, the dating giant Match Group is also owned by IAC. San Francisco-based dating app Zoosk had raised more than $60 million in funding since its inception in 2007, but formally withdrew its plans to IPO in 2015, citing “unfavorable market conditions.”

For the dating apps still seeking funding, all hope is not lost. There are some common traits among the ones who have received funding in the last few years. For one, it’s favorable to be based in China. In the last couple years, the largest rounds have been raised by Chinese companies, including $70 million in Series D for Tantan, which is similar to Tinder, and Blued, a Chinese version of Grindr, raised a Series D of $100 million. Investors also seem to prefer apps that simplify dating options. Examples include Coffee Meets Bagel, which has raised $11 million matches women with only a few men who have expressed interest in them already.

Facebook Entering the Market

While it might become more difficult for smaller players to succeed, the industry has been abuzz since Facebook announced its foray into online dating. Facebook users will soon be able to elect to create a dating profile on Facebook, and since Facebook has so much data on its users, such as mutual friends, dating preferences, and common interests, it claims it should be able to deliver better matches. Users will be able to browse events in their city, but their activity and dating profiles will only be visible to others also utilizing the dating feature. The feature will be free and will span all groups, aiming to make “meaningful connections.” Facebook’s dating service will start testing later in 2018.

Still, Facebook could face some obstacles in building enough separation between the dating service and the legacy social network; some users might not like having both activities live on one app. And, Facebook has failed many times before, including Snapchat copycat apps Slingshot and Poke, as well as Room, which was meant to be a pseudonymous app that allowed users to create forums about any topic.

How Will This Affect Existing Dating Players?

Facebook’s entry into the dating world took Match Group investors by surprise, believing them to be insulated from competition from Facebook, Amazon, Netflix, and Google (FANG). And, among the Match Group’s many properties, Match.com might be the most vulnerable to Facebook. Match.com charges a monthly fee of $40, while Facebook’s offering will be free of charge. The announcement sent Match’s stock price plummeting 22%. Joey Levin, chief executive of IAC, Match’s parent company, responded to the news with a jab: “Come on in. The water’s warm. Their product could be great for US/Russia relationships.” Amanda Ginsberg, president at Match, noted that Facebook has always actually been competitor since it’s always been another place for people to meet. If Facebook sticks to simply helping people find events and groups to connect at, there may not be as much overlap between the two services. On an earnings call post-announcement, Ginsberg also pointed to the fact that only a quarter of Tinder users still rely on the Facebook platform to access the app. At another point, Ginsberg indicated that users might be wary of their privacy with Facebook, pointing out that less than 5% of Match’s revenue while Facebook’s is 98.5%.

Other apps have indicated that they might actually move closer to Facebook. For example, Bumble, founded by a former Tinder executive, said they had already reached out to Facebook regarding how to collaborate. And, “One thing everyone seems to agree on is that Facebook’s effectively endorsing online dating will be a huge legitimization event for the industry,” says Jefferies Internet analyst Brent Thill. According to Amanda Bradford, chief executive of The League, an elite dating app, “Facebook is validating that dating is a high-tech industry with really interesting and hard problems to solve. I don’t think Match looks at it that way,” she said.

The Online Dating Industry Business Model

So, how exactly do dating apps make money while keeping in mind the importance of utility to the user in the space? In general, the business model for dating apps falls into three broad categories: subscription plans and freemium, which utilize advertising and in-app purchasing.

Membership Subscriptions

The subscription model is the oldest model in the dating app sphere, requiring users to pay a fee to use the app for a set period of time (usually a week or a month). The payments are typically recurring. It’s a higher barrier to entry for use. The most prominent example of such is Match.com, which charges users $40/month to access the site. These sites are focused on finding people a serious relationship and tend to skew towards an older population who are willing and able to pay. Zoosk, eHarmony, and Chemistry, and Our Time are also paid dating services. Typically, the paid subscriptions are cheaper by the month if the user commits to a longer period of time. For example, eHarmony charges the following: $42.95 for six months, $25.95 for 12 months, and $10.95 for 24 months.

Freemium

The freemium model hinges on the concept where users can sign up and use the basic functionalities of the app for free, while the app generates revenue either via advertising or unlocking enhanced features for a fee. Without a barrier to entry, freemium dating apps often wait to build scale, loyalty, and active users until they introduce paid features. They typically use a combination of both options.

Advertising

In-app advertising is a way for the app to generate shared revenue with advertisers from clicks, views or transactions. Certain apps and the “swipe left or right” mechanism seems particularly suited for native advertising, ads that match the look and feel of the media format that they appear in.

In April 2015, Tinder launched its first ad campaign for Budweiser, where users viewed a Budweiser video within a few swipes. Users could “swipe left” to pass and “swipe right” to like the advertisements, data which was tracked by Tinder for Budweiser. It’s not hard to see why Tinder would pursue this strategy: 50 million users who are very engaged. However, a brand’s approach to this audience must be strategic. For example, when movie Ex Machina was in its promotion phase, the film’s main character “Ava” was introduced to Tinder users as a romantic prospect (in the movie, she’s a robot). Many users who didn’t catch on to her questions like “What makes you human?’ often realized what was happening when Ava’s admirers were directed to her Instagram profile, which promoted the movie. The campaign went viral.

However, Facebook has gone on record saying that its dating service will not include ads.

In-App Purchases: Users Upgrade for Enhanced features

Though basic membership is free, users can pay for extra, enhanced features. As of September 2017, Tinder was the highest-grossing app on the app store among US consumers. In the same month, Tinder rolled out their Tinder Gold feature, which, for $4.99 a month, allows users to view others who have “liked” them already before they have to like them back. In its most basic functionality, Tinder only reveals users’ identities once they had both independently matched with each other. The Tinder Gold feature has been added on top of two existing features: the “Tinder Plus” upgrade that ranges from $9.99 to $19.99/month, which allows users to like an unlimited number of people within 12 hours (basic Tinder is capped at 100 likes). Another perk of Tinder Plus its “Passport,” which allows users to adjust their geographical location before even arriving in a new city. It took Tinder about three years since its inception to start monetizing, as it was working to build its user base and loyalty before turning on the monetization engine. About 5% of Tinder users pay for these services.

In second place is female-friendly Bumble, which also only started to monetize in August of 2016. Over 10% of Bumble users put forward $9.99/month for perks such as extra time to decide whether a prospect deserves a message from them. The perks include Rematch, Beeline, and Busybee. BeeLine will automatically match users with people who have already liked their profiles; Rematch keeps expired matches in a user’s queue (Bumble matches expire in 24 hours if no conversation is started), so users can try once more to get their attention; BusyBee gives daters unlimited extensions on the 24-hour time limit for contacting a new match. Bumble uses this in combination with hyperlocal, targeted advertising.

In March of 2017, Coffee Meets Bagel, which raised a $7 million Series B a year later, introduced a $35/month premium membership. This membership includes the following features:

1. Read Receipts: For messages you’ve sent, you can see whether your connection read it and at what time.
2. Activity Reports: Statistics about each user, including the percentage of times they engage in chats with their connections, percentage of time they send the first message, whether they’ve used the app within the past 72 hours, and their average response time.
3. 6,000 Beans: A replenishment of the in-app currency every month. Keep in mind that 3,000 beans cost about $25.

Parting Thoughts

It’s clear that the online dating industry is here to stay. Some say it’s already changed the very fabric of society and could lead to stronger, more diverse marriages. It will be fascinating to see what’s upcoming, especially with Facebook entering the online dating industry—perhaps the death of niche apps, or the death of swiping.

Understanding the basics

Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance.

Bumble uses a similar format to Tinder, but with a twist: only women can send the first message, meant to cut down on “sleazy” messaging from men. It’s the fastest-growing online dating app in the U.S.

LIST OF TABLES & FIGURES

1. Online dating Services Market Overview

    1.1 Definitions and Scope

2. Online dating Services Market Executive Summary

    2.1 Market Size and Key Trends

    2.2 Key trends by Service

    2.3 Key trends by Subscription

    2.4 Key trends by Geography

3. Online dating Services Market Landscape

    3.1 Market Share Analysis- Key Companies

    3.2 Product Benchmarking- Key Companies

    3.3 Financial Analysis - Key Companies

    3.4 Patent Analysis

    3.5 Pricing Analysis

4. Online dating Services Market- Startup companies Scenario Premium Premium

    4.1 Key startup company Analysis by

        4.1.1 Investment

        4.1.2 Revenue

        4.1.3 Venture Capital and Funding Scenario

5. Online dating Services Market- Industry Market Entry Scenario Premium Premium

    5.1 Regulatory Framework Overview

    5.2 New Business and Ease of Doing business index

    5.3 Case Studies of successful ventures

6. Online dating Services Market Forces

    6.1 Market Drivers

    6.2 Market Constraints/Challenges

    6.3 Porters Five Force Model

        6.3.1 Bargaining Power of Suppliers

        6.3.2 Bargaining Powers of Customers

        6.3.3 Threat of New Entrants

        6.3.4 Rivalry Among Existing Players

        6.3.5 Threat of Substitutes

7. Online dating Services Market Strategic Analysis

    7.1 Value Chain Analysis

    7.2 Opportunities Analysis

    7.3 Market Life Cycle

8. Online dating Services Market– By Service (Market Size -$Million/$Billion)

    8.1 Matchmaking

    8.2 Social Dating

    8.3 Adult Dating

    8.4 Others

9. Online dating Services Market– By Subscription (Market Size -$Million/$Billion)

    9.1 Annually

    9.2 Quarterly

    9.3 Monthly

    9.4 Weekly

10. Online dating Services Market- By Geography (Market Size -$Million/$Billion)

    10.1 North America

        10.1.1 U.S.

        10.1.2 Canada

        10.1.3 Mexico

    10.2 Europe

        10.2.1 U.K.

        10.2.2 Germany

        10.2.3 Italy

        10.2.4 France

        10.2.5 Spain

        10.2.6 Russia

        10.2.7 Rest of Europe

    10.3 Asia-Pacific

        10.3.1 China

        10.3.2 Australia

        10.3.3 Japan

        10.3.4 South Korea

        10.3.5 India

        10.3.6 Rest of Asia-Pacific

    10.4 South America

        10.4.1 Brazil

        10.4.2 Argentina

        10.4.3 Others

    10.5 Rest of the World

        10.5.1 Middle East

        10.5.2 Africa

11. Online dating Services Market Entropy

12. Online dating Services Market- Industry / Segment Competition landscape Premium Premium

    12.1 Market Share Analysis

        12.1.1 Market Share by Country- Key companies

        12.1.2 Market Share by Region- Key companies

        12.1.3 Market Share at Global Level- Key companies

        12.1.4 Best Practices for Companies

13. Online dating Services Market- Key Company List by Country Premium Premium

14. Online dating Services Market Company Analysis

    14.1 Company Revenue, Products, M&A, Developments

    14.2 Company 1

    14.3 Company 2

    14.4 Company 3

    14.5 Company 4

    14.6 Company 5

    14.7 Company 6

    14.8 Company 7

    14.9 Company 8

    14.10 Company 9

    14.11 Company 10

"*Financials for private companies would be provided on a best efforts basis”.

DUBLIN, Dec. 29, 2021 /PRNewswire/ -- The "Online Dating Market Research Report by Services, Product, Age Group, Subscription, and Region - Global Forecast to 2026 - Cumulative Impact of COVID-19" report has been added to ResearchAndMarkets.com's offering.

The Global Online Dating Market size was estimated at USD 2,400.53 million in 2020, is expected to reach USD 2,614.05 million in 2021, and projected to grow at a CAGR of 9.23% reaching USD 4,077.94 million by 2026.

Market Statistics
The report provides market sizing and forecast across five major currencies - USD, EUR GBP, JPY, and AUD. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2019 are considered historical years, 2020 as the base year, 2021 as the estimated year, and years from 2022 to 2026 are considered the forecast period.

Market Segmentation & Coverage
This research report categorizes the Online Dating to forecast the revenues and analyze the trends in each of the following sub-markets:

• Based on Services, the market was studied across General Online Dating Services, Merging Online Dating Services, Niche Online Dating Services, and Relationship Services.

• Based on Product, the market was studied across Apps and Website.

• Based on Age Group, the market was studied across 18 to 24 Years, 25 to 34 Years, 35 to 44 Years, 45 to 54 Years, and 55 to 64 Years.

• Based on Subscription, the market was studied across Non-Paid Online Dating Services and Paid Online Dating Services.

• Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. The Europe, Middle East & Africa is further studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Cumulative Impact of COVID-19
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. The analyst's ongoing research amplifies their research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Competitive Strategic Window
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Online Dating Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor's strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Online Dating Market, including Badoo, Coffee Meets Bagel, Eharmony, Inc, EliteMate.com LLC, Grindr LLC, Happn SAS, Love Group Global Ltd., Match, Match Group, Inc., OK Cupid, Plenty of Fish, Spark Networks SE, Spice of Life, Tastebuds Media Ltd, The Bumble Group, The Meet Group Inc., Tinder, and Zoosk, Inc.

The report provides insights on the following pointers:1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:1. What is the market size and forecast of the Global Online Dating Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Online Dating Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Online Dating Market?
4. What is the competitive strategic window for opportunities in the Global Online Dating Market?
5. What are the technology trends and regulatory frameworks in the Global Online Dating Market?
6. What is the market share of the leading vendors in the Global Online Dating Market?
7. What modes and strategic moves are considered suitable for entering the Global Online Dating Market?


Key Topics Covered:

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary
3.1. Introduction

4. Market Overview
4.1. Introduction
4.2. Cumulative Impact of COVID-19

5. Market Dynamics
5.1. Introduction
5.2. Drivers
5.2.1. Growth in internet penetration and number of smartphone users
5.2.2. Rising number of dating apps and acceptance among users
5.2.3. Large scale young population across the world
5.3. Restraints
5.3.1. Reluctance to acceptance and trust issues among some population
5.4. Opportunities
5.4.1. Millennials inclination towards attractive social networking sites
5.4.2. Cultural shift for dating and marriage patterns
5.5. Challenges
5.5.1. Rising number of scams and frauds

6. Online Dating Market, by Services
6.1. Introduction
6.2. General Online Dating Services
6.3. Merging Online Dating Services
6.4. Niche Online Dating Services
6.5. Relationship Services

7. Online Dating Market, by Product
7.1. Introduction
7.2. Apps
7.3. Website

8. Online Dating Market, by Age Group
8.1. Introduction
8.2. 18 to 24 Years
8.3. 25 to 34 Years
8.4. 35 to 44 Years
8.5. 45 to 54 Years
8.6. 55 to 64 Years

9. Online Dating Market, by Subscription
9.1. Introduction
9.2. Non-Paid Online Dating Services
9.3. Paid Online Dating Services

10. Americas Online Dating Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Online Dating Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand

12. Europe, Middle East & Africa Online Dating Market
12.1. Introduction
12.2. France
12.3. Germany
12.4. Italy
12.5. Netherlands
12.6. Qatar
12.7. Russia
12.8. Saudi Arabia
12.9. South Africa
12.10. Spain
12.11. United Arab Emirates
12.12. United Kingdom

13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.1.1. Quadrants
13.1.2. Business Strategy
13.1.3. Product Satisfaction
13.2. Market Ranking Analysis
13.3. Market Share Analysis, by Key Player
13.4. Competitive Scenario
13.4.1. Merger & Acquisition
13.4.2. Agreement, Collaboration, & Partnership
13.4.3. New Product Launch & Enhancement
13.4.4. Investment & Funding
13.4.5. Award, Recognition, & Expansion

14. Company Usability Profiles
14.1. Badoo
14.2. Coffee Meets Bagel
14.3. Eharmony, Inc.
14.4. EliteMate.com LLC
14.5. Grindr LLC
14.6. Happn SAS
14.7. Love Group Global Ltd.
14.8. Match
14.9. Match Group, Inc.
14.10. OK Cupid
14.11. Plenty of Fish
14.12. Spark Networks SE
14.13. Spice of Life
14.14. Tastebuds Media Ltd.
14.15. The Bumble Group
14.16. The Meet Group Inc.
14.17. Tinder
14.18. Zoosk, Inc.

15. Appendix
15.1. Discussion Guide
15.2. License & Pricing

List of Figures
Figure 1. Global Online Dating Market Size, 2020 vs 2026 (USD Million)
Figure 2. Global Online Dating Market Size, 2018-2026 (USD Million)
Figure 3. Global Online Dating Market: Market Dynamics
Figure 4. Global Online Dating Market Size, by Services, 2020 vs 2026 (%)
Figure 5. Global Online Dating Market Size, by Services, 2020 vs 2026 (USD Million)
Figure 6. Competitive Strategic Window for Global Online Dating Market Size, by Services, 2026
Figure 7. Global Online Dating Market Size, by General Online Dating Services, 2018-2026 (USD Million)
Figure 8. Global Online Dating Market Size, by General Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 9. Global Online Dating Market Size, by Merging Online Dating Services, 2018-2026 (USD Million)
Figure 10. Global Online Dating Market Size, by Merging Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 11. Global Online Dating Market Size, by Niche Online Dating Services, 2018-2026 (USD Million)
Figure 12. Global Online Dating Market Size, by Niche Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 13. Global Online Dating Market Size, by Relationship Services, 2018-2026 (USD Million)
Figure 14. Global Online Dating Market Size, by Relationship Services, by Region, 2020 vs 2026 (USD Million)
Figure 15. Global Online Dating Market Size, by Product, 2020 vs 2026 (%)
Figure 16. Global Online Dating Market Size, by Product, 2020 vs 2026 (USD Million)
Figure 17. Competitive Strategic Window for Global Online Dating Market Size, by Product, 2026
Figure 18. Global Online Dating Market Size, by Apps, 2018-2026 (USD Million)
Figure 19. Global Online Dating Market Size, by Apps, by Region, 2020 vs 2026 (USD Million)
Figure 20. Global Online Dating Market Size, by Website, 2018-2026 (USD Million)
Figure 21. Global Online Dating Market Size, by Website, by Region, 2020 vs 2026 (USD Million)
Figure 22. Global Online Dating Market Size, by Age Group, 2020 vs 2026 (%)
Figure 23. Global Online Dating Market Size, by Age Group, 2020 vs 2026 (USD Million)
Figure 24. Competitive Strategic Window for Global Online Dating Market Size, by Age Group, 2026
Figure 25. Global Online Dating Market Size, by 18 to 24 Years, 2018-2026 (USD Million)
Figure 26. Global Online Dating Market Size, by 18 to 24 Years, by Region, 2020 vs 2026 (USD Million)
Figure 27. Global Online Dating Market Size, by 25 to 34 Years, 2018-2026 (USD Million)
Figure 28. Global Online Dating Market Size, by 25 to 34 Years, by Region, 2020 vs 2026 (USD Million)
Figure 29. Global Online Dating Market Size, by 35 to 44 Years, 2018-2026 (USD Million)
Figure 30. Global Online Dating Market Size, by 35 to 44 Years, by Region, 2020 vs 2026 (USD Million)
Figure 31. Global Online Dating Market Size, by 45 to 54 Years, 2018-2026 (USD Million)
Figure 32. Global Online Dating Market Size, by 45 to 54 Years, by Region, 2020 vs 2026 (USD Million)
Figure 33. Global Online Dating Market Size, by 55 to 64 Years, 2018-2026 (USD Million)
Figure 34. Global Online Dating Market Size, by 55 to 64 Years, by Region, 2020 vs 2026 (USD Million)
Figure 35. Global Online Dating Market Size, by Subscription, 2020 vs 2026 (%)
Figure 36. Global Online Dating Market Size, by Subscription, 2020 vs 2026 (USD Million)
Figure 37. Competitive Strategic Window for Global Online Dating Market Size, by Subscription, 2026
Figure 38. Global Online Dating Market Size, by Non-Paid Online Dating Services, 2018-2026 (USD Million)
Figure 39. Global Online Dating Market Size, by Non-Paid Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 40. Global Online Dating Market Size, by Paid Online Dating Services, 2018-2026 (USD Million)
Figure 41. Global Online Dating Market Size, by Paid Online Dating Services, by Region, 2020 vs 2026 (USD Million)
Figure 42. Americas Online Dating Market Size, 2018-2026 (USD Million)
Figure 43. Argentina Online Dating Market Size, 2018-2026 (USD Million)
Figure 44. Brazil Online Dating Market Size, 2018-2026 (USD Million)
Figure 45. Canada Online Dating Market Size, 2018-2026 (USD Million)
Figure 46. Mexico Online Dating Market Size, 2018-2026 (USD Million)
Figure 47. United States Online Dating Market Size, 2018-2026 (USD Million)
Figure 48. Asia-Pacific Online Dating Market Size, 2018-2026 (USD Million)
Figure 49. Australia Online Dating Market Size, 2018-2026 (USD Million)
Figure 50. China Online Dating Market Size, 2018-2026 (USD Million)
Figure 51. India Online Dating Market Size, 2018-2026 (USD Million)
Figure 52. Indonesia Online Dating Market Size, 2018-2026 (USD Million)
Figure 53. Japan Online Dating Market Size, 2018-2026 (USD Million)
Figure 54. Malaysia Online Dating Market Size, 2018-2026 (USD Million)
Figure 55. Philippines Online Dating Market Size, 2018-2026 (USD Million)
Figure 56. Singapore Online Dating Market Size, 2018-2026 (USD Million)
Figure 57. South Korea Online Dating Market Size, 2018-2026 (USD Million)
Figure 58. Taiwan Online Dating Market Size, 2018-2026 (USD Million)
Figure 59. Thailand Online Dating Market Size, 2018-2026 (USD Million)
Figure 60. Europe, Middle East & Africa Online Dating Market Size, 2018-2026 (USD Million)
Figure 61. France Online Dating Market Size, 2018-2026 (USD Million)
Figure 62. Germany Online Dating Market Size, 2018-2026 (USD Million)
Figure 63. Italy Online Dating Market Size, 2018-2026 (USD Million)
Figure 64. Netherlands Online Dating Market Size, 2018-2026 (USD Million)
Figure 65. Qatar Online Dating Market Size, 2018-2026 (USD Million)
Figure 66. Russia Online Dating Market Size, 2018-2026 (USD Million)
Figure 67. Saudi Arabia Online Dating Market Size, 2018-2026 (USD Million)
Figure 68. South Africa Online Dating Market Size, 2018-2026 (USD Million)
Figure 69. Spain Online Dating Market Size, 2018-2026 (USD Million)
Figure 70. United Arab Emirates Online Dating Market Size, 2018-2026 (USD Million)
Figure 71. United Kingdom Online Dating Market Size, 2018-2026 (USD Million)
Figure 72. Global Online Dating Market: FPNV Positioning Matrix
Figure 73. Global Online Dating Market: Share, by Key Player, 2020
Figure 74. Competitive Scenario Analysis in Global Online Dating Market, by Type

List of Tables
Table 1. Global Online Dating Market: Market Segmentation & Coverage
Table 2. United States Dollar Exchange Rate, 2016-2020
Table 3. Global Online Dating Market Size, 2018-2026 (USD Million)
Table 4. Global Online Dating Market Size, by Services, 2018-2026 (USD Million)
Table 5. Global Online Dating Market Size, by General Online Dating Services, by Region, 2018-2026 (USD Million)
Table 6. Global Online Dating Market Size, by Merging Online Dating Services, by Region, 2018-2026 (USD Million)
Table 7. Global Online Dating Market Size, by Niche Online Dating Services, by Region, 2018-2026 (USD Million)
Table 8. Global Online Dating Market Size, by Relationship Services, by Region, 2018-2026 (USD Million)
Table 9. Global Online Dating Market Size, by Product, 2018-2026 (USD Million)
Table 10. Global Online Dating Market Size, by Apps, by Region, 2018-2026 (USD Million)
Table 11. Global Online Dating Market Size, by Website, by Region, 2018-2026 (USD Million)
Table 12. Global Online Dating Market Size, by Age Group, 2018-2026 (USD Million)
Table 13. Global Online Dating Market Size, by 18 to 24 Years, by Region, 2018-2026 (USD Million)
Table 14. Global Online Dating Market Size, by 25 to 34 Years, by Region, 2018-2026 (USD Million)
Table 15. Global Online Dating Market Size, by 35 to 44 Years, by Region, 2018-2026 (USD Million)
Table 16. Global Online Dating Market Size, by 45 to 54 Years, by Region, 2018-2026 (USD Million)
Table 17. Global Online Dating Market Size, by 55 to 64 Years, by Region, 2018-2026 (USD Million)
Table 18. Global Online Dating Market Size, by Subscription, 2018-2026 (USD Million)
Table 19. Global Online Dating Market Size, by Non-Paid Online Dating Services, by Region, 2018-2026 (USD Million)
Table 20. Global Online Dating Market Size, by Paid Online Dating Services, by Region, 2018-2026 (USD Million)
Table 21. Americas Online Dating Market Size, 2018-2026 (USD Million)
Table 22. Argentina Online Dating Market Size, 2018-2026 (USD Million)
Table 23. Brazil Online Dating Market Size, 2018-2026 (USD Million)
Table 24. Canada Online Dating Market Size, 2018-2026 (USD Million)
Table 25. Mexico Online Dating Market Size, 2018-2026 (USD Million)
Table 26. United States Online Dating Market Size, 2018-2026 (USD Million)
Table 27. Asia-Pacific Online Dating Market Size, 2018-2026 (USD Million)
Table 28. Australia Online Dating Market Size, 2018-2026 (USD Million)
Table 29. China Online Dating Market Size, 2018-2026 (USD Million)
Table 30. India Online Dating Market Size, 2018-2026 (USD Million)
Table 31. Indonesia Online Dating Market Size, 2018-2026 (USD Million)
Table 32. Japan Online Dating Market Size, 2018-2026 (USD Million)
Table 33. Malaysia Online Dating Market Size, 2018-2026 (USD Million)
Table 34. Philippines Online Dating Market Size, 2018-2026 (USD Million)
Table 35. Singapore Online Dating Market Size, 2018-2026 (USD Million)
Table 36. South Korea Online Dating Market Size, 2018-2026 (USD Million)
Table 37. Taiwan Online Dating Market Size, 2018-2026 (USD Million)
Table 38. Thailand Online Dating Market Size, 2018-2026 (USD Million)
Table 39. Europe, Middle East & Africa Online Dating Market Size, 2018-2026 (USD Million)
Table 40. France Online Dating Market Size, 2018-2026 (USD Million)
Table 41. Germany Online Dating Market Size, 2018-2026 (USD Million)
Table 42. Italy Online Dating Market Size, 2018-2026 (USD Million)
Table 43. Netherlands Online Dating Market Size, 2018-2026 (USD Million)
Table 44. Qatar Online Dating Market Size, 2018-2026 (USD Million)
Table 45. Russia Online Dating Market Size, 2018-2026 (USD Million)
Table 46. Saudi Arabia Online Dating Market Size, 2018-2026 (USD Million)
Table 47. South Africa Online Dating Market Size, 2018-2026 (USD Million)
Table 48. Spain Online Dating Market Size, 2018-2026 (USD Million)
Table 49. United Arab Emirates Online Dating Market Size, 2018-2026 (USD Million)
Table 50. United Kingdom Online Dating Market Size, 2018-2026 (USD Million)
Table 51. Global Online Dating Market: Scores
Table 52. Global Online Dating Market: Business Strategy
Table 53. Global Online Dating Market: Product Satisfaction
Table 54. Global Online Dating Market: Ranking
Table 55. Global Online Dating Market: Share, by Key Player, 2020
Table 56. Global Online Dating Market: Merger & Acquisition
Table 57. Global Online Dating Market: Agreement, Collaboration & Partnership
Table 58. Global Online Dating Market: New Product Launch & Enhancement
Table 59. Global Online Dating Market: Investment & Funding
Table 60. Global Online Dating Market: Award, Recognition & Expansion
Table 61. Global Online Dating Market: License & Pricing


Companies Mentioned

• Badoo

• Coffee Meets Bagel

• Eharmony, Inc

• EliteMate.com LLC

• Grindr LLC

• Happn SAS

• Love Group Global Ltd.

• Match

• Match Group, Inc.

• OK Cupid

• Plenty of Fish

• Spark Networks SE

• Spice of Life

• Tastebuds Media Ltd

• The Bumble Group

• The Meet Group Inc.

• Tinder

• Zoosk, Inc.

For more information about this report visit https://www.researchandmarkets.com/r/hd18ki

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View original content:https://www.prnewswire.com/news-releases/worldwide-online-dating-industry-to-2026---cultural-shift-for-dating-and-marriage-patterns-presents-opportunities-301451528.html

SOURCE Research and Markets

1. Global Dating Services Market Market By Region, From 2022 - 2027 ( USD Billion )
2. Global Dating Services Market Market By Type, From 2022 - 2027 ( USD Billion )
3. Global Online Market By Region, From 2022 - 2027 ( USD Billion )
4. Global Traditional Market By Region, From 2022 - 2027 ( USD Billion )
5. Global Dating Services Market Market By Service, From 2022 - 2027 ( USD Billion )
6. Global Matchmaking Market By Region, From 2022 - 2027 ( USD Billion )
7. Global Social Dating Market By Region, From 2022 - 2027 ( USD Billion )
8. Global Adult Dating Market By Region, From 2022 - 2027 ( USD Billion )
9. Global Niche Dating Market By Region, From 2022 - 2027 ( USD Billion )
10. Global Dating Services Market Market By Demographics, From 2022 - 2027 ( USD Billion )
11. Global Generation X Market By Region, From 2022 - 2027 ( USD Billion )
12. Global Adult Market By Region, From 2022 - 2027 ( USD Billion )

In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find someone unique, users could decide whether they liked someone based off a few photos. 

In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers. 

What’s rather unique about Tinder, in the age of entrepreneurs and startups, is that it was built by Hatch Labs, a startup incubator funded by IAC, a holding company responsible for Match.com, Plenty of Fish and OK Cupid. 

Instead of an outsider crushing the competition, IAC built its own cannibal, which has eaten away at the market share held by Match.com and its affiliate sites. 

In the United States, Tinder has ruled the roost since its inception, but in Europe and South America, Badoo has been the frontrunner. Created by Russian entrepreneur Andrey Andreev, Badoo has had many lives, including as a social games and quiz app in Facebook Games heyday in the early 2010s. 

Badoo is the most downloaded dating app in the world, with over 400 million registered users, but it has not been able to make a mark in the US. In 2014, Andreev partnered with Tinder co-founder Whitney Wolfe Herd, who left the company after tensions with executives, to found Bumble. 

Where Badoo failed, Bumble succeeded in drawing North American users away from Tinder. Marketed as the feminist dating app, Bumble allows women to make the first move, giving them full control of the experience. 

Bumble’s growth in the past few years has also marked a change in attitudes towards dating, as people have started to turn away from the casual hook-up culture of Tinder. Hinge, another IAC-owned app, switched its entire platform in 2017 to focus on long term relationships. 

That said, the culture is not devolving back to the Match.com era. Tinder and Badoo are still the leaders in monthly active users, and in emerging markets like China and South-east Asia, casual dating apps are far exceeding long-term services in popularity.

Top dating apps

Global Dating App Revenue

After a slump in the early 2010s, dating app revenues have increased every year since 2015, reaching $5.61 billion in 2021.

Global Dating App Users

Usage has also increased, with over 323 million people worldwide using dating apps. The vast majority of matchmaking is done on mobile devices.

Global Dating App Downloads

Downloads have actually decreased in the past two years, from a peak of 287.4 million downloads in 2019.

Global Dating App Users by App

Tinder and Badoo have been in a two horse race for total users since 2015, with Tinder winning out in North America and Badoo in Europe and South America.

Want to see more data like this? Check out our dating app report

US Dating App Market Share

Tinder is the leader in the US dating app market, but Bumble has increased its market share every year since 2017. Hinge is also positioning itself as a potential leader in the near future.