The Oxford Dictionary defines the word “bumble” as “move or act in an awkward or confused manner”, “speak in a confused or indistinct way” and “buzz or hum”. Some of the synonyms are blunder, shamble, muddle, mumble, stumble, and mutter.

29 year-old Whitney Wolfe, the founder of Bumble, a dating and social networking app, explained in an interview with Esquire how a board member suggested the name and they locked in on that. “There’s a queen bee, the woman is in charge, and it’s a really respectful community. It’s all about the queen bee and everyone working together,” she said.

With Priyanka Chopra investing in and endorsing it in television commercials with Lizzo’s song Good As Hell in the background, which goes like: “I do my hair toss, check my nails, baby how you feelin’? Feeling good as hell”, Bumble could be any girl’s dream.

Touting it as an app for the 21^st century woman, in several interviews Chopra has said it puts the power back in the hands of women and allows them to choose who they want to date (Bumble Date), be friends with (Bumble BFF), and network for businesses with (Bumble Bizz), for which I am reserving my comments until the pool increases since not many people use it and the few who do say it hasn’t worked for them “yet”.

To be clear, Bumble is pretty much like Tinder where you swipe right on the people you are interested in and left on those you’re not. Only that once a woman and a man match, the man cannot message the woman unless she does so first herself because of which the app has popularly been labelled the “feminist Tinder”.

28 year-old Mallika Kaur, an Entrepreneurial Lead in Mumbai, who has been using Bumble for 10 months says, “It helps remove the social stigma that is associated with women making the ‘first move’. Women have no choice but to make the first move so they don’t have to feel ‘guilty’ or ‘too forward’ about it or ‘loose’,” responding to the recent controversy surrounding Bumble’s ad campaign #EqualNotLoose. However, she also noted that the “quality of men” was better when the app was available on just iOS. “After it opened to Android users, the quantity of people increased and the quality dropped. It’s become like Tinder now,” she says.

But for 35 year-old Kalpana Nair, a media professional in Mumbai, Bumble has been a breath of fresh air. She likes the fact that the app allows the user to answer a bunch of interesting questions that can be used to start conversations.

“Bumble is not geared towards romance as Tinder is. Bumble is geared towards casual dating, which is a concept that hasn’t really evolved in India. It’s more chill. It helps me find interesting people I can have great conversations with versus judging a person to see if he is boyfriend/husband material. Plus I haven’t had as many stupid conversations with matches on Bumble as I’ve had with those on Tinder!”

While Bumble Date might be championing liberal thought-processes, Bumble BFF is far less democratic. It allows women to be friends only with other women and men with other men. Reminds me of Mohnish Behl’s infamous quote from Maine Pyar Kiya (1989): Ek ladka aur ladki kabhi dost nahi ho sakte.

Krithika Krishnamurthy, a former journalist from Bangalore, tried to use Bumble BFF and said it felt like going on an awkward date with a girl. “I hate saying no to women ok. Like OMG. It sucks. And then to judge them based on what they look like, where they work. Argh. No,” she says. She uninstalled the app after two right swipes.

When I swiped through Bumble BFF, I found myself being prejudiced against women who were in marketing and IT-related jobs (the app is full of them) and I was more on the hunt for creative people, who were few and far between.

I matched with three women (phew!): two never replied and the third has agreed to meet me for tea next week (yay)! I’m trying to make more BFFs but Bumble keeps telling me, “Look at you! You’ve gone through all the bees in your area. Widen your ‘settings’ or check back soon.” According to my settings, I’m open to meeting people who live as far as 80 kms from me and I live in Indiranagar – one of the most hip/cool/urban and full-of-young-people neighbourhoods in Bangalore. Basically, the Bandra of Mumbai.

Bumble also does not have an option for third gender persons to be on the app. One can either be male or female. This lack of inclusivity is rather hypocritical considering how Priyanka Chopra has openly supported the LGBTQIA community. I mean, even my 107 year-old convent girls-only college added ‘third gender’ as an option on their application form a few years ago.

So far, it looks like the other synonyms for bumble: ‘wobble’, ‘stagger’, ‘muddle’ and ‘stumble’ are the best words to describe the app. But thankfully they haven’t reached ‘blunder’ yet.

Priyanka Chopra might not be in the dating game anymore but she sure wants you to get into it. Last month, the Quantico star announced her foray into the world of tech investments, and now, her first venture is about to take off. She has invested in the dating app, Bumble, which pegs itself as a feminist platform, because only women can initiate the first conversation with matched male users. She’s acting as an advisor and helping Bumble expand to India.

Priyanka joined Whitney Wolfe Herd, founder and CEO of Bumble at a sit-down dinner in New York, to announce the launch of Bumble India. The app has three different modes — Bumble Bizz, Bumble BFF, and Bumble Date, for professional networking, friend-finding, and dating, respectively.

View this post on Instagram

One year ago, I sat next to @priyankachopra at a dinner. I shared Bumble’s vision, and she grabbed my hand, and said “we have to take this to India, this such an important mission for the women of India.” Fast forward to last night, we got to celebrate in NYC with 40 incredible South Asian leaders who have made amazing moves in all aspects of their lives, as we get ready to head to India together later this year. Couldn’t have dreamed of a better partner, investor, and ally who is deeply committed to our entrance into the Indian market. Bumble India- here we come!

A post shared by Whitney Wolfe Herd (@whitney) on Oct 30, 2018 at 4:44pm PDT

The dinner was attended by personalities like Jay Sean, Anita Dongre, Bibhu Mohapatra, Huma Abedin, and Anjula Acharia (Priyanka’s manager and an angel investor who encouraged Priyanka to turn into a tech investor) among others. It was held at the Gramercy Park Hotel, which was done up in an India-inspired theme (think: props like rickshaws and cycles). Guests sipped on cocktails as Bollywood music was played (including Priyanka’s popular songs, of course). 

In a statement, Whitney explained how Priyanka came on board with Bumble: “We sat next to each other at another Bumble dinner and [Priyanka] was like, ‘Why don’t we take this to India?” She added, “We’re entering India as a full-fledged social network. We’re going in as the empowerment platform across the board.”

So, who’s ready to start swiping? 

• Bumble made its first move at the stock market, and has raised $2.15 billion.
• The dating app, which is marketed by stars like and Serena Williams, raised its IPO pricing once again to $43 per share to sell 50 million shares.
• According to this, the company’s valuation has grown from $3 billion in 2019 to $8.2 billion now.

Bumble, the popular dating app, is planning on investing in India and actress Priyanka Chopra will be investing in it. That’s not all – she will also act as an adviser for its Indian launch, reports BBC. Bumble’s strongest competitor is Tinder which has found a lot of followership in the country. However, what sets Bumble apart from Tinder as of now is that it requires women to make the first move.

“I’ve always believed that investing in women is key to social transformation and economic growth. Women want love, they want friendship and they want to find a career, and that’s the uniqueness of what Bumble delivers,” the actress said in a statement. This makes Chopra a “partner, advisor, and investor” for the dating app.

Likely following in Bumble’s footsteps, Tinder also recently announced that they were testing a feature on the app that would allow only women to make the first move.

Priyanka Chopra is the ultimate multi-hyphenate: award-winning actor, producer, philanthropist, activist, and entrepreneur.

Today, she adds ‘Bumble partner, advisor, and investor’ to that list.

Priyanka joins the Hive ahead of our upcoming expansion into India; she’ll play a pivotal role as we make our debut in this new market.

Bumble and Priyanka first began collaborating for the launch of our networking mode Bumble Bizz in October of 2017. It was then that she and our founder and CEO Whitney Wolfe Herd realized the potential of joining forces to amplify our efforts. From then on, they began architecting a plan to partner and collaborate on a rollout into India.

“Women want love, they want friendship and they want to find a career, and that’s the uniqueness of what Bumble delivers — a digital community that encompasses all that, while empowering women to take charge of their lives,” says Priyanka.

“I’ve always believed that investing in women is key to social transformation and economic growth, and in working with Whitney and her team over the past year, I’m inspired by the real, positive change Bumble is creating and I’m proud to have the opportunity to contribute to this movement as a partner.”

Priyanka’s manager Anjula Acharia also joins Bumble as a strategic advisor.

“There are hundreds of millions of young women in India that are part of a larger movement to take control of their lives, and they’re demanding respect and independence,” she says. “Bumble’s values are beautifully reflective of that movement as their mission is driven to empower young women worldwide and to give Indian woman a non-judgmental, digital neighborhood where they can feel safe and confident as they connect for work, friendship, and for love.”

Bumble will officially launch in India this fall after spending the past 9 months building a local team, defining a go-to-market strategy, and engaging key partners in the market. Large-scale marketing and events hosted by Whitney and Priyanka will kick off in major markets this fall, with sustained activations taking place across a range of other major metropolitan markets.

Over the next few weeks, Bumble will roll out specific features focused on adding a vital layer of protection to Bumble’s safety standards, which already include photo verification and photo and profile moderation by a team of over 4000 worldwide. Bumble has also localized the user experience with versions of the app available in both Hinglish and Hindi for iOS and Android.

US-based Bumble entered India in December 2018, at a time when the country was already flooded with online dating apps. But just five months later, the company says it has witnessed record-breaking success in the country.

For one, Indians have already started over two million conversations on its platforms, says Priti Joshi, Bumble’s global director of strategy. Also, around 60% of Indian women on Bumble are using at least two of its modes, which is higher than in any other country.

The US-based dating app offers three modes: Date for dating, Bizz for professional networking, and BFF for friendships.

What’s unique about Bumble, backed by actor Priyanka Chopra Jonas, is that once two users have signaled interest in each other’s profiles, only the woman can initiate a conversation. Soon after its December launch, Bumble became the fourth-most popular dating app by combined monthly active users on iOS and Android phones in India, according to analytics firm App Annie. That’s a feat, given that players such as US-based Tinder and Happn and homegrown TrulyMadly and Woo have been around for a while now.

Joshi has closely watched Bumble’s journey in India, first when she led its launch in the country and now as its head for marketing here. Joshi spoke to Quartz from Austin, Texas, about what Bumble has learnt in the past five months.

Edited excerpts:

How are Indian women using Bumble, especially since they have to make the first move?

We have a conversation starters feature that helps women come up with interesting things to initiate the conversation. It’s not easy to make the first move, we know that and recognise that.

Women in India are adopting Bumble differently than those in other countries. We have seen that 60% of women in India are using at least two modes among Date, Bizz, and BFF. This is higher than Bumble’s female users in the rest of the world.

To help with the cultural and historical undertones, for Indian women, we by default only show the first initial of their name in Date mode. That helps women feel more confident and secure. 

Also, women in India send twice as many messages as those in the rest of the world. This means they do want to make the first move. 

How did you localise Bumble for India?

Back in 2017, we launched Bumble Bizz in New York with a handful of really powerful women who are leaders in business across the world. One of those women was Priyanka (Chopra Jonas). When (CEO) Whitney Wolfe Herd was talking about why she founded Bumble in 2014 to give women a place to feel empowered and own the connections they are making, Priyanka leaned across the table and said, “Wow, we need to take this to India.”

Between a handful of senior executives at Bumble and Priyanka’s team, we spent the better part of last year travelling back and forth to India, doing very localised focus groups and chatting with some early adopters about what they loved about Bumble and what they wished they could see differently about the app.

We came up with a localised and tailored plan starting with October last year when we launched the full platform in India, making Bumble available on Android and really localising Bizz. Also, at the same time, we released a Hindi version and a Hinglish version of our app.

This was the first time in the history of Bumble that we were able to launch as a social network and bring all three modes to a market. We’ve seen some really exciting initial success. Since then, over two million “first moves” have been made on Bumble in India.

What are the challenges you are facing in India?

Our biggest challenge, and that’s why we’re doing a creative marketing campaign on it right now, is helping our existing and potential users really understand all of the features that we have available for them. But I’m not worried about it.

How closely are you working with Chopra Jonas?

We leaned on her very heavily to think about the strategy, the messaging, and the product features that we need to make Bumble as relevant and applicable to Indian women as possible.

We just closed the applications for new members for Priyanka’s team. She is looking to build her team globally (via Bizz). She is looking for somebody here in the US, and we’re also looking for somebody in India to support her and the team in her upcoming film The Sky is Pink.

What is the size of your team in India?

Our local team in India is small but constantly growing. We are based in Mumbai and have five staffers. They are in charge of everything from content creation, partnerships, influencer marketing, strategy, to all the way down to things like how do we make sure we show up in the most relevant bars and parties and host the coolest events. 

They lean very heavily on our global team. Bumble has over 120 employees around the world. Apart from our headquarters in Austin, Texas, we have offices in the UK, Canada, Mexico, Germany, Australia, and India. 

With the presence of several foreign and homegrown players in the Indian market, is Bumble having to play catch-up?

What’s interesting is that when we were doing our year’s worth of strategic planning, we also came to a similar conclusion that the market itself from a dating app standpoint is highly fragmented. There’s a ton of global players and a couple of big local players.

But we realised two things: we feel confident that we know how to support women as they are trying to make the first move in all aspects of their life, and we know that we are the social network where women and men can go to connect in love, life, and work.

When do you expect to begin monetising from India?

What’s exciting about being available in India for these past few months is that we have started to grow very quickly. There’s so much energy from potential users on the ground and potential partners to work with. There’s so much room for growth. It’s a great moment for Bumble to be in India.

Bumble as a whole is profitable, and we are fortunate to be able to take a lot of the great profits that we have and reinvest it back in our markets and users. That’s how we’re able to fuel so much at once globally and also in India.

In a tweet on Wednesday, global star Priyanka Chopra announced her partnership with dating app Bumble and Holberton School in San Francisco, a project-based alternative to college for software engineers. "I'm honored to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good... let's do this!!" said Chopra who will be part of the Bumble team as partner, advisor and investor.

The US-based billion dollar startup - a rival to popular dating app, Tinder - will launch in India later this year. It is expected to take off like Tinder had done after its launch in 2013. Tinder grew in such a momentum that it opened its first international office in Delhi.  

But, what makes Bumble different from existing dating apps like Tinder and OkCupid? Why is Priyanka Chopra interested in it?

To begin with, Priyanka Chopra believes that to invest in women is the key to economic growth and social transformation. "In working with Whitney (Bumble founder) and her team over the past year, I'm inspired by the real, positive change Bumble is creating and I'm proud to have the opportunity to contribute to this movement as a partner," she said.

Which brings us to Bumble. Bumble was founded in 2014 by Whitney Wolfe Herd. Herd, who was the co-founder of Tinder, founded Bumble after leaving the former dating app.  The dating app has been touted as a feminist dating app. Like Tinder, Bumble is also a location-based dating app but it differs on one major point - only women can establish first contact via messages with matched male users. In case of same-sex matches, either person can sent messages across.

Bumble had 22 million users by November 2017. According to an earlier survey, 46.2% of its users were female. Bumble is now valued at more than $1 billion, as per Forbes.

In a statement from Bumble, Chopra said, "Women want love, they want friendship and they want to find a career, and that's the uniqueness of what Bumble delivers - a digital community that encompasses all that, while empowering women to take charge of their lives."

It is also a strategic move on Chopra's part as Bumble is all set to launch in India by the end of this year. It spent the last 9 months laying the groundwork from building a local team, defining a go-to market strategy to engaging in market key partners. The dating app will also tweak specific features to cater to local user experience, according to a report in Financial Express. The app will be made available on iOS and Android in both Hinglish and Hindi.

(Edited by Anwesha Madhukalya) 

• Bumble made its first move at the stock market, priyanka chopra dating app, and has raised $2.15 billion.
• The dating app, which is marketed by stars like and Serena Williams, raised its IPO pricing once again to $43 per share to sell 50 million shares.
• According to this, the company’s valuation has grown from $3 billion in 2019 to $8.2 billion now.

The Oxford Dictionary defines the word “bumble” as “move or act in an awkward or confused manner”, “speak in a confused or indistinct way” and “buzz or hum&rdquo. Some of the synonyms are blunder, priyanka chopra dating app, shamble, muddle, mumble, stumble, and mutter.

29 year-old Whitney Wolfe, the founder of Bumble, a dating and social networking app, explained in an interview with Esquire how a board member suggested the name and they locked in on that. “There’s a queen bee, the woman is in charge, and it’s a really respectful community. It’s all about the queen bee and everyone working together,” she said.

With Priyanka Chopra investing in and endorsing it in television commercials with Lizzo’s song Good As Hell in the background, which goes like: “I do my hair toss, check my nails, baby how you feelin’? Feeling good as hell”, Bumble could be any girl’s dream.

Touting it as an app for the 21^st century woman, priyanka chopra dating app, in several interviews Chopra has said it puts the power back in the hands of women and allows them to choose who they want to date (Bumble Date), be friends with (Bumble BFF), and network for businesses with (Bumble Bizz), for which Priyanka chopra dating app am reserving my comments until the pool increases since not many people use it and the few who do say it hasn’t worked for them “yet&rdquo.

To be clear, Dating mexican men is pretty much like Tinder where you swipe right on the people you are interested in and left on those you’re not. Only that once a woman and a man match, the man cannot message the woman unless she does so first herself because of which the app has popularly been labelled the “feminist Tinder&rdquo.

28 year-old Mallika Kaur, an Entrepreneurial Lead in Mumbai, who has been using Bumble for 10 months says, “It helps remove the social stigma that is associated with women making priyanka chopra dating app ‘first move&rsquo. Women have no choice but to make the first move so they don’t have to feel ‘guilty’ or ‘too forward’ about it or ‘loose’,” responding to the recent controversy surrounding Bumble’s ad campaign #EqualNotLoose. However, she also noted that the “quality of men” was better when the app was available on just iOS. “After it opened to Android users, the quantity of people increased and the quality dropped. It’s become like Priyanka chopra dating app now,” she says.

But for 35 year-old Kalpana Nair, a media professional in Mumbai, Bumble has been a breath of fresh air, priyanka chopra dating app. She likes the fact that the app allows the user to answer a bunch of interesting questions that can be used to start conversations.

“Bumble is not geared towards romance as Tinder is. Bumble is geared towards casual dating, which is a concept that hasn’t really evolved in India. It’s more chill. It helps me find interesting people I can have great conversations with versus judging a person to see if he is boyfriend/husband material. Plus I haven’t had as many stupid conversations with matches on Bumble as I’ve had with those on Tinder!”

While Bumble Date might be championing liberal thought-processes, Bumble BFF is far less democratic, priyanka chopra dating app. It allows women to be friends priyanka chopra dating app with other women and men with other men. Reminds me of Mohnish Behl’s infamous quote from Maine Pyar Kiya (1989): Ek ladka aur ladki kabhi dost nahi ho sakte.

Krithika Krishnamurthy, a former journalist from Bangalore, tried to use Bumble BFF and said it felt like going on an awkward date with a girl. “I hate saying no to women ok. Like OMG. It sucks. And then to judge them based on what they look like, where they work. Argh. No,” she says. She uninstalled the app after two right swipes.

When I swiped through Bumble BFF, I found myself being prejudiced against women who were in marketing and IT-related jobs (the app is full of them) and I was more on the hunt for creative people, who were few and far between.

I matched with three women (phew!): two never replied and the third has agreed to meet me for tea next week (yay)! I’m trying to make more BFFs but Bumble keeps telling me, “Look at you! You’ve gone through all the bees in your area. Widen your ‘settings’ or check back soon.” According to my settings, I’m open to meeting people who live as far as 80 kms from me and I live in Indiranagar – one of the most hip/cool/urban and full-of-young-people neighbourhoods in Bangalore. Basically, the Bandra of Mumbai.

Bumble also does not have an option for third gender persons to be on the app. One can either be male or female. This lack of inclusivity is rather hypocritical considering how Priyanka Chopra has openly supported the LGBTQIA community. I mean, even my 107 year-old convent girls-only college added ‘third gender’ as an option on their application form a few years ago.

So far, it looks like the other synonyms for bumble: ‘wobble’, ‘stagger’, ‘muddle’ and ‘stumble’ are the best words to describe the app. But thankfully they haven’t reached ‘blunder’ yet.

Priyanka Chopra might not be in the dating game anymore but she sure wants you to get into it. Last month, the Quantico star announced her foray into the world of tech investments, and now, her first venture is about to take off. She has invested in the dating app, Bumble, which pegs itself as a feminist platform, because only women can initiate the first conversation with matched male users. She’s acting as an advisor and helping Bumble expand to India.

Priyanka joined Whitney Wolfe Herd, founder and CEO of Bumble at a sit-down dinner in New York, to announce the launch of Bumble Priyanka chopra dating app. The app has three different modes — Bumble Bizz, Bumble BFF, and Bumble Date, for professional networking, friend-finding, and dating, respectively.

View this post on Instagram

One year ago, I sat next to @priyankachopra at a dinner. I shared Bumble’s vision, and she grabbed my hand, and said “we have to take this to India, this such an important mission for the women of India.” Fast forward to last night, we got to celebrate in NYC with 40 incredible South Asian leaders who have made amazing moves in all aspects of their lives, as we get ready to head to India together later this year. Couldn’t have dreamed of a better partner, investor, and ally who is deeply committed to our entrance into the Indian market. Bumble India- here we come!

A post shared by Whitney Wolfe Herd (@whitney) on Oct 30, 2018 at 4:44pm PDT

The dinner was attended by personalities like Jay Sean, Anita Dongre, Bibhu Mohapatra, Huma Abedin, and Anjula Acharia (Priyanka’s manager and an angel investor who encouraged Priyanka to turn into a tech investor) among others. It was held at the Gramercy Park Hotel, which was done up in an India-inspired theme (think: props like rickshaws and cycles). Guests sipped on priyanka chopra dating app as Bollywood music was played (including Priyanka’s popular songs, of course). 

In a statement, Whitney explained how Priyanka came on board with Bumble: “We sat next to each other at another Bumble dinner and [Priyanka] was like, ‘Why don’t we take this to India?” She added, “We’re entering India as a full-fledged social network. We’re going in as the empowerment platform across the board.”

So, who’s ready to start swiping? 

In a tweet on Wednesday, global star Priyanka Chopra announced her partnership with dating app Bumble and Holberton School in San Francisco, a project-based alternative to college for software engineers. "I'm honored to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good. let's do this!!" said Chopra who will be part of the Bumble team as partner, advisor and investor.

The US-based billion dollar startup - a rival to popular dating app, Tinder - will launch in India later this year. It is expected to take off like Tinder had done after its launch in 2013, priyanka chopra dating app. Tinder grew in such a momentum that it opened its first international office in Delhi.  

But, what makes Bumble different from existing dating apps like Tinder and OkCupid? Why is Priyanka Chopra interested in it?

To begin with, Priyanka Chopra believes that to invest in women is the key to economic growth and social transformation. "In working with Whitney (Bumble founder) and her team over the past year, I'm inspired by the real, positive change Bumble is creating and I'm proud to have the opportunity to contribute to this movement as a partner," she said.

Which brings us to Bumble. Bumble was founded in 2014 by Whitney Wolfe Herd. Herd, who was the co-founder of Tinder, founded Bumble after leaving the former dating app.  The dating app has been touted as a feminist dating app. Like Tinder, Bumble is also a location-based dating app but it differs on one major point - only women can establish first contact via messages with matched male users. In case of same-sex matches, either person can sent messages across.

Bumble had 22 million users by November 2017. According to an earlier survey, 46.2% of its users were female. Bumble is now valued at more than $1 billion, as per Forbes.

In a statement from Bumble, priyanka chopra dating app, Chopra said, "Women want love, they want friendship and they want to find a career, and that's the uniqueness of what Bumble delivers - a digital community that encompasses all that, while empowering women to take charge of their lives."

It is also a strategic move on Chopra's part as Bumble is all set to launch in India by the end of this year. It spent the last 9 months laying the groundwork from building a local team, defining a go-to market strategy to engaging in market key partners. The dating app will also tweak specific features to cater to local user experience, according to a report in Financial Express. The app will be priyanka chopra dating app available on iOS and Android in both Hinglish and Hindi.

(Edited by Anwesha Madhukalya) 

priyanka chopra dating app Bumble, which is marketed by stars like Priyanka Chopra and Serena Williams, is being valued at about $14 billion including debt, according to Bloomberg calculations.

Chief Executive Officer Whitney Wolfe Herd, who at 31 is the youngest woman to take a large company public in the U.S. as CEO, said in an interview Thursday she was grateful to other women having paved the way before her. She said Bumble would use the proceeds from the IPO to pay down debt and potentially pursue acquisitions.

“We’re very focused on priyanka chopra dating app international growth," Wolfe Herd said.

Bumble sold 50 million nasty asian dating for $43 each Wednesday after marketing 45 million shares for $37 to $39 apiece. That target had been raised earlier from 34.5 million shares at $28 to $30.

When asked about the first-day share jump, Wolfe Herd said she was comfortable with the pricing and was focused on the long term.

“You are signing up for our very long road ahead of us to try and make relationships healthier and more equitable and to build a brand that resonates not just dating a shorter guy reddit women but makes connections better for everyone," she said.

The Bumble app was started in 2014 by Wolfe Herd, who previously co-founded the dating app Tinder.

Private equity firm the Blackstone Group Inc. took a majority stake in Bumble’s parent company in 2019, in a transaction that valued it at $3 billion. Other investors include venture capital firms Accel, Greycroft and Bessemer Venture Partners.

With agencies input